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I believe that it is important to not necessarily over-embellished objects - to keep a certain truth to a product, but i also believe that objects need to touch our sensual side, they need to elevate certain experience, and they need to be human. I also believe that objects should be casual, simple, soft but precise. I placed an analog mechanism in a perfect ovaloid that is symbolic of technology, the cosmos, passage andcyclic nature of Time. I think of my proposal as an extention of essensualism. (reductive sensualism). Karim Rashid
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