&tradition

&tradition: Scandinavian-designed furniture and lighting

A publishing house at the intersection of heritage and contemporary design

Since its founding in Copenhagen in 2010, &tradition has established itself as one of the most influential brands in contemporary Scandinavian design. More than just a manufacturer, the Danish brand conceives, reissues, and produces pieces that tell the story of Nordic design. Its name alone encapsulates this philosophy: the “&” symbol embodies the link between tradition and innovation, craftsmanship and industry, cultural heritage and contemporary creation. This unique vision guides each of its collections with a bold ambition: to preserve the great works of design while creating the classics of tomorrow.

Through its &tradition furniture, &tradition lighting, and accessories, the brand traces nearly a century of design, from the earliest icons of Danish design to the most contemporary collections. Each piece is part of a unified creative vision, where quality craftsmanship, functionality, and timelessness take precedence over fleeting trends. This commitment has made &tradition a benchmark today among design enthusiasts as well as architects, interior designers, and interior design professionals seeking authentic and sustainable creations.

A dialogue between reissued design icons and today’s designers

What sets &tradition apart is its ability to bring together multiple generations of designers within a single catalog. The brand brings together the great names of Scandinavian design, including Arne Jacobsen, Verner Panton, Viggo Boesen, Hvidt & Mølgaard, Flemming Lassen, and Jørn Utzon, whose works it reissues in collaboration with the rights holders and, whenever possible, based on the original drawings. Some of these creations had become nearly impossible to find before their return to the catalog, available only to collectors or at auctions. By bringing them back to life, &tradition does more than simply reissue furniture or lighting; it actively contributes to the preservation and transmission of Scandinavian design heritage.

This legacy is echoed by a new generation of international designers such as Jaime Hayon, Space Copenhagen, Norm Architects, Anderssen & Voll, Hee Welling, Sami Kallio, Luca Nichetto, OEO Studio, Signe Hytte, Note Design Studio, and Teruhiro Yanagihara. Their collections naturally extend the brand’s identity without ever imitating it. This convergence of historic reissues and contemporary creations gives rise to a catalog of remarkable coherence, where each object engages in a dialogue with the others around a shared pursuit of simplicity, balance, and durability. It is this continuity that makes &tradition one of the most recognized design brands on the Scandinavian scene today.

The publisher of tomorrow’s classics

At &tradition, creating doesn’t always mean starting from a blank slate. The Danish design house has made it its mission to preserve the great works of Scandinavian design while breathing new life into them. Some now-iconic creations, such as Little Petra, Mayor, Tripod, and the Hvidt & Mølgaard collections, had become nearly impossible to find, reserved for collectors or visible only at auctions. By collaborating with the rights holders, tracking down the original drawings, and faithfully respecting the designers’ intentions, &tradition breathes new life into a major part of Nordic design heritage without ever betraying its spirit. This curatorial approach lies at the heart of its identity and explains the unique position the brand holds today in the world of contemporary design.

This commitment to preserving heritage is also reflected in its contemporary creations. Rather than following trends, &tradition develops collections designed to last, capable of harmonizing naturally with the historic reissues in its catalog. From Fly, designed by Space Copenhagen, to Rely by Hee Welling, and including In Between by Sami Kallio and Thorvald, each project extends the same vision of understated, functional, and timeless design. The catalog thus spans nearly a century of design, from Bellevue—designed by Arne Jacobsen in 1929—to the most recent collections, all while maintaining a remarkable aesthetic consistency.

A timeless Scandinavian aesthetic

From its earliest modernist creations to its most recent collections, &tradition champions a vision of design in which every line serves a function and simplicity becomes a true aesthetic language. The proportions are precise, the silhouettes deliberately minimalist, and the materials selected for their ability to stand the test of time with elegance. This pursuit of timelessness allows both historic pieces and new designs to coexist naturally within the same interior, without ever giving the impression that they belong to different eras.

Iconic pieces such as Flowerpot, inspired by the Flower Power movement, Bellevue, considered one of the earliest expressions of Danish minimalism, and Little Petra, which won awards upon its debut in 1938 before being faithfully reissued, illustrate this ability to design objects that span generations. More than just a style, &tradition champions a design philosophy where beauty arises from the balance between function, emotion, and sustainability.

Faithful reissues designed to last

At &tradition, quality extends beyond the choice of materials. Each reissue undergoes extensive research to stay true to the original design while meeting today’s standards for manufacturing, comfort, and durability. Solid wood, blown glass, steel, leather, and textiles are carefully selected to preserve the character of each creation, while contemporary production processes ensure an impeccable finish. This approach allows these historic pieces to retain their full authenticity while blending naturally into today’s interiors.

This commitment is part of a broader philosophy. As a B Corp™-certified company, &tradition prioritizes the longevity of objects over their replacement. The development of collections such as Rely, made from recycled plastic, illustrates this commitment to balancing environmental responsibility, understated innovation, and timeless design. Designed to last for generations, &tradition’s furniture and lighting embody a sustainable vision of design, where an object’s value is measured as much by the quality of its craftsmanship as by its ability to stand the test of time.

A Unique Editorial Vision

While many brands are constantly developing new products, &tradition is building a true design legacy. Each reissue passes on a major work to a new generation, while every contemporary creation is designed to become, in turn, a future classic. This editorial vision, rooted in legacy rather than trends, has made &tradition one of the most recognized publishers of Scandinavian design today and contributes to its popularity among individuals, architects, and interior design professionals alike.

&tradition’s Iconic Collections

For nearly a century, the designs now published by &tradition have illustrated the evolution of Scandinavian design. From early modernist works to contemporary collections, they reflect the brand’s commitment to preserving an exceptional heritage while envisioning the classics of tomorrow. Each reissue tells a story, while every new release builds on this legacy, remaining true to &tradition’s editorial identity.

Major Reissues

• Bellevue— Arne Jacobsen, 1929 — Considered one of the first lamps of Danish minimalism, Bellevue marks Arne Jacobsen’s debut and reflects the influence of the Bauhaus on Scandinavian design.
• Little Petra— Viggo Boesen, 1938 — Presented at the Copenhagen Cabinetmakers’ Guild Exhibition and later honored at exhibitions in New York and Berlin, this armchair with its enveloping form became one of the most iconic creations of Danish design before being faithfully reissued by &tradition.
• AX Chair— Hvidt & Mølgaard, 1956 — A true technical feat in its day, this chair—a pioneer in the use of molded plywood—remains a benchmark in Scandinavian furniture design.
• Topan— Verner Panton, 1959 — The first pendant light designed by Verner Panton and mass-produced, Topan continues to captivate with the purity of its silhouette and its timeless elegance.
• Flowerpot— Verner Panton, 1968 — Inspired by the Flower Power movement, this collection has become one of the most recognizable hallmarks of Danish design. Available as &tradition pendant lights, table lamps, wall lights, floor lamps, and wireless lamps, it continues to exemplify the modernity of Verner Panton’s work.
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Contemporary Classics

• In Between— Sami Kallio — A collection of solid wood furniture that reinterprets traditional craftsmanship through a contemporary lens.
• Fly— Space Copenhagen — A collection of &tradition sofas, armchairs, and coffee tables designed to create warm, open, and comfortable living spaces.
• Formakami— Jaime Hayon — Lighting fixtures inspired by traditional Asian Lanterns, where Rice paper, craftsmanship, and contemporary poetry come together.
• Rely— Hee Welling — A chair made from recycled plastic that embodies the brand’s recent environmental commitments.
• Thorvaldet Ville — Space Copenhagen and Anderssen & Voll — These &Tradition outdoor furniture collections reinterpret Scandinavian design for outdoor spaces through elegant lines, durable materials, and comfort built to last.
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Why choose &tradition designs for your home?

Choosing &tradition means bringing a piece of Scandinavian design history into your home. By bringing together historic designs byArne Jacobsen, Verner Panton, Viggo Boesen, and Hvidt & Mølgaard alongside collections designed by Space Copenhagen, Jaime Hayon, Hee Welling, Sami Kallio, Norm Architects, and Anderssen & Voll, the brand has created a catalog where heritage and contemporary design interact with remarkable coherence.

This commitment is reflected in a rigorous selection of materials, a deep respect for the original designs, and a constant pursuit of quality. As a B Corp™-certified company, &tradition champions a sustainable vision of design based on passing down craftsmanship, the longevity of objects, and the creation of pieces capable of enduring for several generations. From residential interiors to hotels, restaurants, and desks, &tradition’s creations naturally find their place in projects where authenticity, elegance, and timelessness are sought after.

&tradition: Frequently Asked Questions

What does the name “&tradition” mean?

The “&” symbol represents the link between heritage and innovation, craftsmanship and industry, historic design and contemporary creation. It embodies the brand’s philosophy: to preserve the great works of Scandinavian design while envisioning the classics of tomorrow.

Why is &tradition a leading name in Scandinavian design?

&tradition is recognized as one of the leading publishers of Scandinavian design thanks to its ability to bring together the great icons of the 20th century and the creations of contemporary designers. Its catalog brings together the works of Verner Panton, Arne Jacobsen, and Viggo Boesen with those of Space Copenhagen, Jaime Hayon, Hee Welling, and Sami Kallio in a shared pursuit of timelessness, quality, and legacy.

What are &tradition’s most iconic products?

Among the most iconic collections are Flowerpot, Little Petra, Bellevue, Topan, AX Chair, In Between, Fly, Formakami, and Rely. They exemplify both the legacy of Danish design and &tradition’s ability to create the classics of tomorrow.

What types of products does &tradition offer?

The &tradition catalog features a wide selection of &tradition furniture, &tradition lighting, and accessories for the entire home. This includes &tradition chairs, armchairs, sofas, tables, desks, storage solutions, pendant lights, table lamps, wall lights, floor lamps, and a range of &tradition outdoor furniture, including the Thorvald and Ville collections.

Are &tradition designs suitable for commercial projects?

Yes. &tradition collections furnish numerous hotels, restaurants, offices, and hospitality establishments around the world. Their high-quality craftsmanship, durability, and timeless aesthetic make them a top choice for interior design and hospitality projects.

Why does &tradition reissue historic designs?

&tradition’s mission is to preserve the heritage of Scandinavian design while passing it on to current generations. By collaborating with the rights holders and locating the original designs whenever possible, the brand brings rare pieces back into production while faithfully respecting the intent of their creators.