It's about Romi

It's About RoMi: big-city energy at the heart of designer lighting

A luminous signature inspired by the world

It's About RoMi has established itself as a benchmark in accessible designer lighting, translating the energy of major cities into everyday objects. Born in Amsterdam, the brand has been developing a singular approach since the 1990s: capturing the identity of a city and retranscribing it in pendant lights, lamps or Wall lights. Each creation embodies a subtle balance between urban inspiration and functionality, with a constant desire to make contemporary design accessible to as many people as possible.

A multi-faceted aesthetic, between industry and Nature

It's About RoMi's formal language is based on a wealth of styles and materials. Black metal, concrete and steel evoke the industrial world, while wood, cork and recycled materials add a softer, more natural dimension. This diversity enables us to offer lighting fixtures for living rooms, bedrooms and dining rooms that can be integrated into a variety of interiors, from urban loft to Scandinavian apartment.

Urban inspiration as a creative driving force

Each collection draws on the energy of a particular city: Berlin, Lisbon, Paris or Amsterdam become grounds for creative expression. The designers translate these influences into shapes, proportions and textures, giving rise to design lamps that tell a story while remaining rooted in everyday uses.

Lighting designed for everyday use

Beyond their aesthetic appeal, It's About RoMi creations respond to concrete needs. Whether structuring Pendant lights, functional Wall lights or mood-enhancing Wall lights, each piece is designed to optimize lighting while enriching interior design. Meticulous finishes and a wide range of formats allow great freedom of design.

Accessible, durable design

One of the brand's major strengths lies in its positioning: offering contemporary lighting at affordable prices, without compromising on style. It's About RoMi succeeds in combining contemporary aesthetics, perceived quality and a controlled budget, making it an ideal solution for updating interiors with strong pieces, without excessive investment. This quality-price ratio makes it a particularly relevant brand on a premium design e-commerce site, where the desire for style meets the reality of a budget.

Emblematic It's About RoMi pieces

Lisbon Pendant - Lisbon collection - industrial metal suspension
Berlin Floor lamp - Berlin collection - urban-style floor lamp
Paris Table lamp - Paris collection - compact design lamp
Amsterdam Wall light - Amsterdam collection - minimalist wall light
New York Pendant - New York collection - black metal pendant

Why choose It's About RoMi creations for your home?

When you choose It's About RoMi, you're investing in design lighting that's aesthetic, functional and affordable. The brand offers city-inspired lighting solutions that are easy to integrate into any interior style. Its unique positioning - between urban creativity and controlled price - makes it a pertinent choice for structuring a space with character, without compromising on budget.

It's About RoMi: frequently asked questions

Are It's About RoMi luminaires really affordable?

Yes, It's About RoMi offers excellent value for money. The brand offers designer lighting inspired by current trends, at more affordable prices than many design houses, while maintaining quality materials and meticulous finishes.

Where to install an It's About RoMi luminaire in the home?

It's About RoMi luminaires are designed to fit any room: living room, bedroom, dining room or entrance hall. Thanks to their wide range of formats - Pendant, Wall light or Lamp - they can be used to create a variety of functional atmospheres to suit every need.

How do I choose the right It's About RoMi luminaire?

The choice depends on the use and style required. For central lighting, choose a Pendant. For a softer mood, opt for a Lamp. The city-inspired collections also allow you to choose a fixture according to the desired atmosphere.